Trusted by 20+ early-stage product teams

Early scale-ups · 5-50 person teams

If everything feels urgent, something is structurally wrong.

Busy teams with growing products often hit slowdown and churn—not from lack of effort, but from unclear ownership and conflicting signals. I help diagnose what's actually broken.

No obligation · 30-minute diagnostic call
No pitch · Just diagnosis

What I help with

Most teams facing these problems try to optimize execution—better processes, clearer tickets, faster delivery. But if the underlying structure is unclear, optimization creates new friction. I help identify what's structurally misaligned before you layer on more process.

Growth stagnation without clear root causes

Metrics show slowdown, but competing explanations create analysis paralysis.

Delivery slowing despite busy teams

More effort, longer cycles, unclear where the friction actually lives.

Ownership and responsibility becoming unclear

Everything is everyone's problem. Nothing gets definitively resolved.

How it works

01

Diagnostic Audit
Meeting

30-minute structured conversation to understand your specific slowdown or structural friction.

02

Analysis & Recommendations

Written report identifying root causes and structural improvements—no generic advice.

03

Partnership Format
Selection

Choose advisory, embedded support, or standalone audit based on your needs and capacity.

What typical outcomes look like

Results depend on your specific case, but most teams see tangible structural improvements within weeks. These aren't aspirational promises—they're concrete, observable changes from diagnostic clarity.

  • Clear ownership boundaries stop decision paralysis
  • Focused metrics reduce conflicting interpretations
  • Delivery friction drops from structural clarity
  • Teams spend less time coordinating, more time executing

What people say

"I really enjoy working with Kirill. He is incredibly helpful when you need to build the product. He asks exactly the right questions to extract knowledge that explains exactly WHAT you want to build... and then just creates a roadmap of HOW to build it and make it work. Kirill manages the development process perfectly, turning ideas into a step-by-step plan."

Head of Product

Dmitriy Solodukha

Founder & CEO, Kuttle, B2B SaaS Startup

"Kirill has an impressive understanding of startup culture and knows how to build a strong foundation for success. His experience of being involved in the various stages and life cycles of an ongoing project gives him an invaluable insight into where efforts need to be focused He's adept at aligning processes with the overall goals, vision and roadmap. A valuable asset to any team."

VP Engineering

Sergey Raskin

Chief Product Manager, Paysend, 10M users FinTech

"Kirill is a high-qualified specialist and organized person who has the great understanding of the innovative technologies in IT. Kirill posseses all main skills required to establish and organize project team. He also has solid proven hands-on experience that makes his expertise reliable."

Product Lead

Denis Salnikov

Org Design & Product Development

About me

Kirill Zorin

I work with technical teams navigating the transition from founder-led execution to structured product delivery. My approach is diagnostic first—identifying structural misalignment before recommending process changes.

I've worked with early-stage SaaS companies, scale-ups post-Series A, and product teams dealing with complexity they didn't predict.

Expertise

Product Systems Team Scaling Metrics Strategy Ownership Design Delivery Friction

Industries & Types

B2B SaaS Early Scale-ups Post-MVP Products Technical Teams

How we can work together

Most Popular

Diagnostic Audit

For teams that need clarity on what's broken

What's included

  • Structured interviews with key stakeholders
  • Analysis of current metrics and ownership patterns
  • Written diagnostic report with structural recommendations
  • Single follow-up session to discuss findings

Involvement level

Low commitment. Standalone value. Safe starting point.

Advisory Engagement

For teams implementing structural changes

What's included

  • Ongoing guidance on ownership and metric design
  • Regular check-ins to review progress
  • Support for decision-making and priority trade-offs
  • Access for questions as issues arise

Involvement level

Moderate. You execute, I advise. Flexible duration.

Most Comprehensive

Embedded Support

For teams needing hands-on structural work

What's included

  • Direct involvement in process and ownership design
  • Working sessions with leadership and teams
  • Building frameworks, defining metrics, resolving gaps
  • Active participation in key decisions

Involvement level

High. Collaborative execution. Defined scope and timeline.

Diagnose structural problems, not surface symptoms

Start with a free diagnostic audit

Know what's broken before you invest in fixes

No obligation · 30-minute diagnostic call
No pitch · Just diagnosis

Ideal for product leaders with authority to change process, ready to examine structural issues honestly

Get clear on what's structurally broken before investing in process changes. No hard sell. No obligation. Just diagnosis.

Root-cause diagnosis of slowdown and structural friction
Clear ownership boundaries and metric interpretation framework
Actionable structural improvements you can implement

Frequently asked questions

Product teams of roughly 5-50 people, MVP/post-MVP, experiencing slowdown, churn, or delivery friction without clear causes. You need authority to change processes and willingness to examine structural issues.
Structured conversations with key stakeholders, analysis of your current metrics and ownership patterns, and a written diagnostic report. It takes 1-2 weeks and requires a few hours of your team's time.
This is not coaching, motivation, or generic best practices. It's not code review or feature prioritization. It's diagnostic work focused on structural clarity.
Then this isn't the right fit. The audit is valuable for diagnosis, but if you can't act on structural findings, it won't help.
Occasionally, but the methods are designed for early scale-ups where structural changes can still be implemented quickly. Larger organizations have different constraints.
Click the "Get Free Audit" button. We'll have a brief conversation to confirm fit, then schedule the diagnostic work.